Communications Channels

Channel	Description	Audience	Content	Primary CTAs
MoCo blog		Supporters, Makers, Mentors	Fundraising, Mission + Campaigns, Product Updates, Press, Event Review	Discover Webmaker
MoFo Blog: (coming soon)		Supporters, Makers, Mentors	Campaigns, Product Updates, Press, Event Review	Explore Webmaker
@Mozilla		Supporters, Makers, Mentors	All Types + Join/Follow	Dive into Webmaking
@webmaker		Makers	Projects, Makes, Entertainment, Culture, Product Updates, Press	Be a Webmaker
facebook.com/Mozilla		Supporters, Makers	Campaigns, Product Updates, Press, Event Review	Know Webmaker
G+ Community		Mentors	Networking, Events, Support, Reporting , Demos, Curriculum, Assets	Collaborate
Webmaker mailing list / newsgroup		Makers, Mentors	Networking, Events, Support, Reporting , Demos, Curriculum, Assets + Projects, Makes, Entertainment, Culture, Product Updates, Press	Discuss Webmaker
Email Everyone		Supporters	Fundraising, Mission + Join/Follow	Support Webmaking

Other Channels

• Mozilla Webmaker youTube: www.youtube.com/MozillaWebmakers
• Mozilla flickr: www.flickr.com/mozilladrumbeat/favorites
• IRC. Public chat. irc.mozilla.org #foundation and #webmaker
• Internal mailing list. all [at] mozillafoundation [dot] org. For sending emails to the entire Mozilla Foundation.

Get your story on Channel

Process:

• File a communications ticket using Bugzilla. We made it easy for you -- just click here!
• mzl.la/comms_bug

Turnaround:

• Consider timing - how much do you need?

1 month	3 weeks	2 weeks	1 week
Website content strategy and copy	Graphic Design & Branding	Email List	Social Media
Mozilla Homepage	Messaging & Writing	Mozilla Blog	Webmaker Blog
Firefox Snippet	Press outreach

Making Great Messaging

Original Sources:

• internal: Mitchell Baker, Mark Surman, MoCo Blog, MoFo blog, Hive Learning Network, Webmaker Team blogs (popcornjs, openbadges), Webmaker-Product sites (Webmaker.org, OpenBadges), Webmaker-Event site (Mozfest, GameOn), Staff blogs, Community Channels & Blogs (Reps, Mentors & Mentees)
• external: Press, MoCo channels, Funders, Partners, External Communities, Comrades (peers like Wikipedia, DIY, Facebook), Big Busy Web (Reddit, Buzzfeed), Makers Sharing, Makers on Channels

Audiences:

• Supporters, Makers, Mentors

Content Types

• News = Campaigns, Product Updates, Press, Event Review
• Content = Projects, Makes, Demos, Curriculum, Assets
• Community = Networking, Events, Support, Reporting
• Mozillians = Fundraising, Mission

Calls-to-action

• Know This - read this, learn this, report this, contribute this
• Do Things- use it, attend it, make it, build it, earn it
• Make Stuff - join, make, share, help, teach, get

Calendars & Events

• Webmaker Public Event Calendar

Community Calls

COMMUNITY CALLS are where Mozilla community members get together to give updates and work in the open.

• MOZILLA MONDAYS: Mozilla All Hands. For the entire Mozilla universe.
• WEEKLY WEBMAKER TUESDAYS: Mozilla Webmaker community calls. A Weekly Mozilla Webmaker update, Public Welcome!
• WEBMAKER PROJECT CALLS: List of all individual Mozilla Webmaker project calls - Open Badges, Popcorn, Thimble and more.

News and Press

News

• The Mozilla Blog The Big Picture.
• Mozilla Webmaker Dashboard. Firehose: Aggregated blog posts, twitter streams, press coverage and more.
• Planet Webmaker. Waterfall: Aggregated blogs only, topic: Mozilla Webmaker projects, formerly Drumbeat.

Press Coverage

• Press coverage for all Mozilla Webmaker projects

Newsmakers

Twitter lists

• Mozilla Webmaker All Projects List
• Mozilla Foundation Team List
• Cool Mozillians to Follow*
• All global Mozillians List
  • Keywords to follow:
    • #webmaker
    • #makerparty
    • #mozfest
    • #teachtheweb

How Tos, OnRamps and Guides

HowTos

• How to Join Maker Party.
• How to Teach Webmaker.

• How to get added to Planet Mozilla.
  • Planet Mozilla = the BIG firehose. Includes posts from the entire Mozilla universe
• How to get added to Planet Webmaker:
  • email your feed to Ross Bruniges ( ross AT mozillafoundation DOT org )
  • Planet Webmaker = MEDIUM-sized drinking fountain. Includes post only from the Mozilla Webmaker community

OnRamps

• Subscribe to the Webmaker Mailing List HERE

Get Involved Guides

• Weekly Call Manual
• Twitter Manual
• Weekly Call Guest Speaker - How To Screenshare

Communications Assets

Style Guide

• One Mozilla Style Guide with Logos

Logos & Graphics Support Materials

• Public Dropbox Coming Soon
• Official Mozilla logos, boilerplate and more
• Webmaker Logos
• WebFwd Logos
• Mozilla Games

Boilerplate & Written Materials

• Mozilla boilerplate
• Registration/Photo Permission Form

FAQ

• Draft Mozilla Webmaker FAQ. Please add.

Policies

(coming soon)